December 17, 2018

Purpose — Practical, Powerful and Proven Secrets

Be persistent in your purpose! Think of your purpose as your divine appointment with your greatest calling. It is not discovered or perfected in comfort, but refined in humility, grace, resilience, vision and intentionality. 

Purpose evolves without regard to our age. It should be our coveted companion that we care for and nuture. I think the power in our purpose is ultimately a reflection of our response to the changing seasons of life. I find it ironic that age never appeared to be relevant to God. Thus, “It’s never to late to be who you might have been."

Be persistent in your purpose is “Principle #6” of impact, influence and contribution


  1. Humble in your aspirations.
  2. Gracious in your victories.
  3. Resilient in your failings.
  4. Visionary in your perspective.
  5. Grounded in your choices.
  6. Persistent in your purpose.

What is Purpose?

Purpose defines why you do what you do! It reflects the intersection of your gifts and talents, the passion that stirs in your heart and the impact you want to have on the world. Your purpose communicates what you believe God is calling you to do and who He is intersecting your path with to serve. 

Purpose Comes Alive

Johann Sebastian Bach said, “I play the notes as they are written but it is God who makes the music.” His parents died when he was a young boy and he lived with his brother, a church organist who kept his music locked because he thought it was too valuable to be used by children.

Johann having mastered all the music he had been given wanted something more challenging. So, he would get up in the night and squeeze his arm through the lattice of his brother’s locked music cabinet. By candlelight he would maticulously copy the notes of each piece he planned to practice the next day and then precisely place the music back in the cabinet.

It was purpose that drove Bach to pursue mastery. It was this purpose that caused his heart to beat faster. When he completed a piece, he wrote the letters SDG on the bottom of the page—"For the Glory of God Alone." Johann Sebastian Bach is recognized and celebrated as one of the greatest composers in history not because of his talent but because of a purpose that gave life to his talent.

The Importance of Purpose

Mark Twain said, “I can teach anybody how to get what they want out of life. The problem is that I can’t find anybody who can tell me what they want.”

I believe this is as true today as it was when Mark Twain penned these words. What we want, really need, is a purpose that transcends our circumstances. Purpose that becomes the catalyst for becoming who and what God created us to be.

Your purpose is “The Click” that turns your life on! It is the difference between muddling through life and plugging into an impact rich power source. We can be told that we have a unique time and place in the world for growing our influence, increasing our impact and expanding our contribution, but it will be an unfulfilled promise without a convicting purpose.

Finding Your Purpose

Start where you are! Your aim is clarity.  Clarity starts with defining and refining where you are going to invest your time, talent and resources. It's the active process of breathing life into your dreams by pulling them into the present. We need to be constantly reminded that God places dreams on our hearts and it is up to us to act upon them.

Peter Drucker, the iconic leadership thought leader and author, said your purpose should fit on a t-shirt. Therefore, the goal is to refine it until you can state it in 20 words or less. My purpose reads, “Help people clarify and win at what matters most.”

Here are some examples.

  • “To help people find hope after loss.” Gloria Horsely, founder of Open to Hope.
  • “Be willing to venture where nobody else is willing to go as well as provide a service that everyone needs."  Craig Clark, founder of Pillows
  • “To love God and love others.” Joel Manby, CEO of Herschend Family Entertainment’s
  • “Transform your success into significance.”  Bob Buford, Founder of the Halftime Institute.
  • “To use my gifts of intelligence, charisma, and serial optimism to cultivate the self-worth and net-worth of women around the world.” Amanda Steinberg, founder of’s

My Purpose

To help people (just like you) clarify and win at what matters most to you.

Being Persistent In Your Purpose

Great purpose gives rise to even greater resistance. It paves the way for your hero’s journey. Suffice to say every hero has to defeat one or a series of formidable villains along the way. As a result, that is why heroes think ahead. Their purpose keeps them from letting the future surprise them. Heroes don’t leave finishing well to chance—they are intentional.

Researchers consistently find that the highest achievers are driven by a mission and purpose larger than themselves. A well defined and refined statement of purpose unleashes the very best you have to offer to the people you love and lead.

Put the Principle to Work

Take some time to clarify and win at what matters most to you!

Click to Download Principle #6 Worksheet

This worksheet will help you define and refine your purpose until you’d be proud to put on a T-Shirt!

What you’ll learn:

  • How to turn on “Your Click” which will plug you into a source of power that will enable you to grow your influence, increase your impact and expand your contribution.

Remember—no one has your unique time and place in history to positively impact the people you love, teams you lead and causes that stir your heart. No one! Make it a great day of discovery and pursuit. 

See you at the finish line! 

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