A few weeks back I launched my reader survey. Thanks to all who participated and shared your thoughts. The response exceeded my expectations and I am pleased to have learned more about my community of readers. I believe it will benefit all of you because it will help me improve my content, expand the ways I communicate with you, and broaden the ways I can support you.
A “reader profile” would look like this.
- My readers are almost equally male and female.
- The primary age is 45+, while there is a large constituency between the ages of 25-34.
- The role identified as the most important in your lives, as well as the role you would most like to improve was nearly a toss-up.
- Spiritual/Faith
- Husband/Wife
- Father/Mother
- The content you would like to see most?
- Motivational/Inspirational
- Goal setting/Achievement/Success
- Leadership/Parenting (nearly equal)
- The greatest challenges you face in pursuing your dreams and goals?
- Motivation - sustaining effort through the finish line.
- Overcoming obstacles and setbacks.
- Setting specific goals/managing the achievement process.
Based on the feedback and comments, I have come to four conclusions:
- Increase my communication. Every respondent said they appreciated the email newsletter notifications. I have been sensitive about crowding your inbox. However, it was clear that readers want to be notified when there is new material to read.
- Focus on encouragement with a purpose. A common theme among readers is the What was motivation to grow in your most important roles and achieve important goals and dreams. I know performance increases when we receive regular and consistent encouragement. Performance also increases when we have the right tools. I will strive to focus on creating content that is encouraging and provides well researched and supported tools you can use and apply.
- Support spiritual growth and development. While my faith is the foundation for my content I have not written about how to improve this role. Going forward I will give this more thought as I develop content to share.
- Develop a podcast. While I do not know who responded to my survey, I think I am safe in assuming many were individuals who have heard me speak in the past. Over 95% of the respondents said they would listen to a podcast. I am not sure when I will do this but it is on my list. I am glad to know some of you still are interested in hearing me speak.
If you took the survey, thank you! I am dedicated to helping people get success right, and your input will help me continue to shape the content of this site to be a resource you are excited to read and share.
If you have more feedback or comments after reading about the survey. Leave a comment below. I would love to hear what you think.