December 26, 2018

How Much Do Self-Made Millionaires Read?

The average self-made millionaire read at least 24 books in 2018. Juxtaposed against the fact that 33% of high school graduates and 42% of college graduates will never read another book after they graduate should grab your attention.

One of the best pieces of advice I ever received when I graduated was to keep reading. We can't give away what we don't possess and reading is the most accessible avenue we have to learn and grow.

Make Time to Read

People who worked for me regularly told me that they did not have time to read. I would ask them, "How many books do you think you could read if you read for 5 minutes a day?" They would be shocked to learn someone that read at a junior high reading speed could read 10 books in year by simply reading five minutes a day.

By most measures, read ten books in a specific domain and you will become subject matter expert.

Ralph Waldo Emerson said, “If we encounter a man of rare intellect, we should ask him what books he reads.”

My Best Reading Recommendations from 2018.

So what are you going to do with that Amazon gift card you received as a gift? Given reading has a very high personal ROI here is a list with links to some of the best books I read in 2018. (The book links on this page are affiliate links which means when you click and buy you support our work—thank you in advance for your support!)


Goliath Must Fall by Louie Giglio

You’ll like this book if you want to discover ways to think and respond to life’s challenges that will produce better relationships and result in greater success. “This book is a time-tested pathway for how your life can be different.”

Death in a City by Francis Schaeffer

Francis Schaeffer’s writing is woven together by a commitment to the costly practice of truth in the midst of the intellectual, moral, and philosophical battles of our day. Schaeffer provides a prophetic voice from the past (almost four decades ago) who speaks today with arresting understanding of our post-Christian, postmodern world.

Own the Moment by Carl Lentz

You are quickly struck by Carl Lentz’s authenticity when you listen to this book on audible. He makes no apologies for his passion for the Gospel. He is not your prototypical Pastor. Lentz’s is funny, authentic, and flawed which make his writing rich and impactful.   

The Purpose of Christmas by Rick Warren

I know Christmas is past. But the purpose of Christmas is not anchored in a time and season. Warren does a masterful job of outlining why Christmas is more than a gift exchange day. This book makes Christmas come alive and will give life to all who read it. 


Fearless: The Undaunted Courage and Ultimate Sacrifice of Navy SEAL Team SIX Operator Adam Brown by Eric Blehm

Wow! I couldn’t put this book down. Adam Brown’s life in a word—amazing! You’ll look at your faith, your family, your work and your purpose with fresh eyes after you read Adam’s story. 

Business and Marketing

Story Driven by Bernadette Jiwa

Story Driven gives you a framework to help you consistently articulate, live and lead with your story. This book is about how to stop competing and start succeeding by being who you are, so you can do work you’re proud of and create the future you want to see.

Leadership and Growth

Leverage Learning by Danny Iny

The insights in this book are important and profound. Danny Iny explores powerful questions that will change how you think about and pursue education and knowledge. How education has changed, and the implications for knowledge workers and professionals. Why the education system is failing you, and what alternatives to consider. How to hack your patterns of behavior to support and accelerate your learning. The two layers of learning that you must stack together to achieve mastery. Which mental habits are critical to achieving ongoing, sustained success. How to tell which online courses are worth taking, and which to avoid. Why most online courses have single-digit completion rates, and how to transcend the statistics.

The Potential Principle by Mark Sanborn

Sandborn introduces what he calls the “Potential Matrix.” It is a fascinating and insightful tool that give you insights into how to raise your performance and breakthrough obstacles. 

The Thrival Guide by Eric Eaton

I was asked to preview this book before it was released. After reading it I endorsed it. This is what I had to say about it. We were created to thrive! We have been equipped to live with purposeful joy and meaningful impact. What happened? Eric Eaton does a masterful job of defining the problem that eludes us and then with keen insight provides practical and powerful solutions. A great job of making the seemingly complex—simple. 

The Road to Character by David Brooks

I loved this book. David Brooks wonderfully blends psychology, politics, spirituality, and confessional in a way that challenges to think about who you are and who you are becoming. You’ll be left with a great challenge—the pursuit of humility and moral depth. 

15 Will Get You 30

Knowledge is the frontier of tomorrow and it has never been more accessible than it is today. One of the most important aptitudes for achievement and contribution is unfortunately a mystery to the majority of people—simply because they choose not to read.

Leaders are readers. You'll read 30 book in 2019 by making a commitment to read 15 minutes a day—15 will get you 30! Want to break out in the New Year—make reading a priority.

What did you read in 2018 that I should put on my reading list. I'd love if you'd leave your recommendation in the comments below.

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