One Thing Successful People Consistently Do

More is Better Than Less

Who thinks more is better than less? A few years ago AT&T ran a series of commercials titled “It’s Not Complicated.” When this question was posed to a young girl she eventually exclaimed, “We want more, we want more, we really like it.”

What about impact? Who thinks more is better than less? More impact is better—creating positive change for the people you love and lead.  When you look at people who possess the capacity for greater impact you find they consistently do one thing and do more of it.

It takes 32 years to become a self-made millionaire. Over the course of 32 years these achievers did something twice a month that 33% of high school graduates and 42% of college graduates will never do again—read a book.

Think about your future, the future of your children and grandchildren this way. The average book has 60,000 words. Reading 24 books in a year means you would consume 1.5MM words. If a college graduate doesn’t read another book after they graduate, in ten years they will be competing with people who have read between 15,000,000 more words than they have. Who will have a knowledge or expertise edge?

Dallas Willard, in Renovation of the Heart: Putting On the Character of Christ, wrote, “If what is false is true, then everything is. So anything goes.” The foundation and platform for meaningful impact is having knowledge grounded in truth.

Impact Tip

How to read 30 books in a year and develop your expertise in your most important life roles.

  1. Set your goal. Write “I read 30 books in 12 months” on a note card or in an alarm on your phone. The key is to make it visible and read it daily.
  2. Read 15 minutes a day. The number one reason people give for not reading is the lack of time followed by digital distractions. Simply block out the time. The average reader would read over 2MM words in a year by simply reading 15 minutes a day.
  3. Focus on what’s important. Pick a topic or subject related to a role you want to improve and ask for and seek out recommendations from people you know and respect.
  4. Make it interesting and fun. When you are reading to improve your knowledge, versus reading a novel, don’t be afraid to put aside a book that you don’t like or does not resonate with you.

Want to find out how fast you read? You can check out your reading speed here.

What am I reading right now? Here are four books that have caught my eye as I focus on raising my impact and helping you do the same. I’ve added the links so you can easily check them out.

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg. A fascinating look at the importance of our habits, how we develop habits and how to change them. Who we are and the quality of our impact are reflected in our habits. This deciphers the questions about habits.

Communicate to Influence: How to Inspire Your Audience to Action by Ben and Kelly Decker. Decker Communication is an iconic communication company. I read and gave away hundreds of copies of Ben’s father Bert’s book You’ve Got to Be Believed to Be Heard. If you want to improve or refresh your communication skills this is where to start.

How Do You Kill 11 Million People?: Why the Truth Matters More Than You Think by Andy Andrews. Andy Andrews is one of my favorite authors. After I read The Traveler I have read and shared most of Andy’s work. If you think truth and honesty are important qualities to possess and share, you’ll enjoy this book.

God Built: Forged by God … in the Bad and Good of Life (Bold Men of God) by Steve Farrar. A few years ago I gave this book to dozens of men. I have been rereading and using it as a reference for building a men’s conference curriculum. Steve does a masterful job of using stories to explore important issues men need to hear.

“Man only learns in two ways, one by reading, and the other by association with smarter people.”

—Will Rogers

Please share...What is the best book you’ve read in the last year? You can leave a comment by clicking here.

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